Stop Making Great Anime Into Terrible Video Games
Stop Making Great Anime Into Terrible Video Games

The Worst New Fighting Game Reveals a Terrible Trend That Won't Go Away

Okay but really, why are they all boring 3D fighters that have barely changed since the PS2 era?
“Stop trying to monetize popular IP!”
Or as Yogurt put it “merchandizing, merchandising, merchandising. That’s where the real money is”
I believe the word you're looking for is "moichandising".