I have much better results with the liquid additives, and have managed to stay off sugary drinks outside of the occasional treat. Also have gotten a better value out of store brand than Mio. Normally a bit cheaper for a bigger bottle.
A quick summary: Guy behind Bionicle dealt with morning sickness as a side-effect from his medication. To help cope with it, he imagined the medicine as little warriors, going into his body to fight the cancer. The reason they had capsules was inspired by the pill bottle!
General ease of identification. Going from "John" to "Jean" is an easier logical leap of "this is the same person" than "John" to "Sarah".
Of course, when dealing with a well known character with an easy to recognise overall design, it's kinda weird, but visual and mental recognition are in general.
Never had a better cheesesteak than that little hole-in-the-wall shop in a small town in West Virginia. Grumpy ass old man who ran the place, but he ran it right.
Knock knock