Why don't Europeans buy more American cars? (TL;DR: preference for smaller vehicles, higher fuel prices, dominance of local European brands)
Why don't Europeans buy more American cars? (TL;DR: preference for smaller vehicles, higher fuel prices, dominance of local European brands)
Those trucks are asshole-status symbols, like sports cars used to be.
Don't lose sight of the goals. The problem isn't fuel guzzling large trucks, it's cars.