It's an overly broad term, and the "hype" use-cases dominate the discussion in a way that lacks vision. I'm using machine learning to optimize hardware accelerated processing for particle physics. So, ya, it's not all slop. And what is, may very well evolve.
I was just joking about how newyorkers are notoriously, flippantly, pRoFAnE. Which is just a dumb stereotype, and like most things about the US, it's not monolithic. Including some infuriating lack of profanity ... ya cunt‽
"Cut!"