I don't know who NetZero are/were, but a number of UK ISPs were selling email and browser keywords to advertisers in the early aughts, including big players like BT and FreeServe. Some even tried to launch a project that would use DPI to inspect all web and email traffic and dynamically inject ads into email and webpages.
Even then, Hotmail, Y! Mail and your shitty ISP's shitty POP mailbox were reading the contents of your emails and selling adverts based on the contents. At least with GMail they gave us the dignity of a nice UI and adequate storage.
Scotland and North-West England have excellent tap water. The water in the Midlands and London is perfectly safe to drink, but it certainly has a taste to it.
Fifi la Black Pudding