A Firefox fork like IronFox with an aggressive adblocker setup like uBlock Origin in medium mode blocks paywalls and all kinds of annoying popups on most sites. Takes a bit of tweaking to not break some sites, but after that it's amazing.
So, I'm using IronFox on Android with uBlock Origin on medium mode. Not an ad or other problem to be seen on that site. On Windows I use LibreWolf with the same uBlock setup.
These are aggressive setups that can break some sites, but after a while of tweaking it carefully you don't notice it's there anymore.
You see stuff like this a lot with Chinese videos. I recently saw an electric supercar type vehicle from them jump potholes automatically at high speed as if it was nothing. Just keeps driving with zero wobble or death after landing.
(some) internet malware is ads, but not all ads are malware
That's backwards. (Most) ads are malware, but not all malware is ads.
The majority of ads are, at best, dangerous and, at worst, actively malicious. The ad networks don't care to review them because they make money either way.
Then you're the target audience for Bluesky and similar. Mastodon and other fediverse sites don't have that and that's what most of the people here prefer.
I forgot about Lemmy for a few days just because it's not so addictive and I like that. It's actually refreshing when you realise you've been gone for a few days without missing it.
It's Twitter 2.0. It's what the average person wants. It's popular because it has algorithms and all the other addictive things from corporate social media.
Mastodon and others don't have these things and are harder to get started with. Picking a server is weird and scary. After that, getting your home feed started is difficult if you don't know to just follow some hashtags.
When I stop needing Windows, that's gonna be one of the first distros I try. Haven't tried the atomic distros properly yet.