Whether he intends it or not, it's going to die when it turns into a far right outrage echo chamber. The only people willing to advertise will be outright scammers. There's a reason why every right wing alternative platform fails. They also tend to fail to attract normies with moderate conservative beliefs. If they do get them, they leave after the userbase reveals itself to be a bunch of racist incels.
If he doesn't do something about the blatant racism on Twitter, I could see this happening. If he does do this, all the shit stains like Tim Pool will start spouting off about how the platform doesn't support "free speech."
I'm not that optimistic. They could implement some sort of aggressive DRM. In the US, all they have to do is label protection as DRM and then it becomes illegal to even have any discussion of how to circumvent it. The overwhelming majority of users aren't going to bother with any ad blocking. In the end, this could end up hurting Google if people build decentralized Youtube alternatives and then they could take viewers away from Youtube.
People could do that out of protest, and upload videos as proof of them doing it. Advertisers would start pulling out if they think they're being ripped off like that.
Eventually at some point, the nuclear option would be if the government decided that sending back false information saying an ad had been viewed is computer fraud.
In order for someone to experience the video, it has to go from digital to analog. That will always be the weakpoint of DRM. Someone can always put a middleman application in that point. Expect corporations to push for chip implants that allow them to directly control what you experience.
You can replace parts on a gas engine. There's a lot more repairability there.
Batteries also have a shelf life.
With that said, e-bikes with a supply of batteries and a means of charging them with portable solar panels are probably better for an extended disaster situation.
This is why you don't use Google Drive or Google Docs or any of that other bullshit.
I love seeing worldbuilders who store their thousands of hours of work in Google Docs. All it takes is for some employee to ban your account for some reason and then everything is gone.
Any time I get a roommate who buys a Chromebook, I tell them to return that shit.
As much as I don't like "cancel culture," there is validity to discontinuing business with shitty companies. Elon is filling Twitter with shit birds.