Yeah, it's a bit of a wake up call/eye opener for me. Why would I stay on a site that fully adheres to the rule "if a service is free, the user is the product". When there's now perfectly good non profit alternatives. Also, this is why Facebook/Twitter/Google etc need to either stay well away from the fediverse or just get defederated. As soon as they start participating they'll just start taking over and trying to monetize the platform.
Firefox mobile with uBlock origin is a fucking godsend, the mobile web is nigh unusable without it because of ads.