If the text on the pic was Live Jazz a Jazz Nerd would say "That apostrophe is a mistake" and everyone else would acknowledge it but not be nearly as upset about it.
This would send a message not just to Wendy's , but to any other company thinking of "Opportunistic Gouging".
Imagine Starbucks charging more for coffee in the morning
Imagine bars charging more for beer during games
Imagine gas stations charging more for gasoline after a natural disaster. Actually you don't have to imagine that: many have tried it, and they've gotten massive fucking fines when they do, because Opportunistic Gouging is fucking unacceptable.
all of this, but maybe also have people constantly harassing him pushing a narrative about how none of it is actually happening, and that it never happened, and how he made everything up.
maybe the only really bad thing is that nobody got it on video?