Woah, Tumblr is still around? I'm not surprised they're losing that much money. They're just caught in the middle of the short form journal of tweets/toots/threads and the photo blogging of IG.
I urge everyone to support a community you like by posting interesting topics and commenting, and the rest will follow. Don't just wait for people to do it.
Not sure if it's available where you're from but Vitasoy. The original version not the Barista crap.