It's, like, a few words and then some ex-twitter links. And then a few more words and some screenshots of the Amazon reviews before going back to the ex-twitter links. Dumb.
Growing up in the So-Cal punk scene I saw these people every time I went to a show. Dudes with boots and "wife beater" tank tops holding a confederate flag at a Voodoo Glowskulls show come to mind especially.
Be chaotic like me and just put it on whichever way it's facing when you put the new roll on.