Yeah, him calling it piracy or not doesn't matter, it's just a stupid semantic argument that doesn't matter at all to his overall point. And while I think it's a stupid take of him, it's also the reason people are still bringing up his opinion on the matter, so good job of him spreading his message I guess?
It also means express in italian. It's a pun. The reason it was invented was to make coffee brewing faster so coffee breaks wouldn't take so long.