Hopeful that some parts of the population won't be giving all their data away. There will always be bootlickers (apple fanboys, google lovers, reddit aficionados, Musk-worshippers, ...) , people who just don't know better (too old, uninterested, ignorant, unexposed, ...), and people who can't join due to things like censorship, internet speed, or whatever else.
Normies have to play a part in generating content. Can't expect a bunch of nerds to talk about sports. But if they're on Xitter, probably mastodon would be the equivalent platform. They could move their discussions there.
Yeah, drop the name of fediverse platforms in discussions with your friends, share links directly to content on here, share articles about it, but don't be obnoxious about it - you're also a part of it, and if people associate obnoxious behavior with the fediverse, they might be less inclined to join it.
Shallow people are suspicious.