Free press - this is a 'New Coke' moment for Twitter. They'll announce a new name and logo, then roll it back after the outcry they expect. However, the elon boot-lickers will 'love the name' and everyone else will think it's funny in a schadenfreude kind of way. So it will be super transparent.
I suspect they'll ultimately make twitter a subsidiary of a company called 'X'. (Elon has access to x.com, and has probably wanted to use it for a while.)
Honestly this is better than it was - prior to this change the shorts were just mixed in with the regular videos ... now at least you can scroll past them and see only videos.
math checks out. log2(8 billion) ~= 32.9