Of course they want to lure you in, but honestly I never bought anything there despite catching the free games regularly. Setting up the account doesn't require much personal information and you can just use tools like Heroic instead of their app.
But I don't get it. How many steam decks have been sold in Europe? How can that not be a market for them? Getting the CE label later may work out, but don't they need the money now?
Of course they want to lure you in, but honestly I never bought anything there despite catching the free games regularly. Setting up the account doesn't require much personal information and you can just use tools like Heroic instead of their app.