That's a bunch of bull, I know it, you know it, everybodys knows it. Vast majority my butt. If people cared that much about babies they wouldn't die by the truck load all around the world because they can't get the care they need.
The producer and publisher paid a cost for you to have heard and develop an interest in their products. So yes, it makes a difference to them if that investment turns into you using the content but not paying for it. You're suddenly a target audience without returns.
If they don't care about babies their opinion doesn't matter about an unborn baby. Period.