They flat-out refused to adapt. They said "We don't fear competition, we build the most efficient ICE in the world" and thought they could keep selling their obsolete technology indefinitely.
Those motherfuckers can be huge, too. The building where I work has a kestrel nest on the roof. Last week, there was drama when some seagulls showed up and were apparently trying to kidnap and eat the kestrels' young ones.
Nani?!?!?