Some ultra conservative nut posted on Nextdoor, a hyper local Facebook if you never heard of it, about some crazy claims some state ballot initiative will bring
Crazy shit, like parents will have their kids taken to perfo gender reassignment against their will. The vote is about our state constitution % needed to change, but facts never got in the way of conservative dreams
Someone replied "you would vote to put all conservatives in jail if a single liberal were against it" and yeah, I bet she would
I've been saying this a lot lately, but we really, really shouldn't be listening to a death cult whose goal is to die so they can be happy.
In all seriousness, they just get mad when people enjoy things they don't understand. They feel out of the loop and the butt of the joke or deep down know they are missing out and their life choices are stupid, and being severely insecure as it is, this really bothers them even more
I was trying to read up on that a few months ago, we were talking about the deadly gas they'd disperse to extinguish things. Fires, supposedly, or life, if your luck or legs aren't as good as they should be
You need super fast reflexes. When the code word is yelled it's a race between you unplugging it and the server doing what it needs to do to neutralize you
That's the paradox. The people too stupid to understand it's a bad idea are also stupid enough to believe when people tell them it wasn't the idea's fault
That almost never happens. The best way is to stop advertising and call out their team when they beg you to reconsider
It's worth it to get their reports though. Some of my happiest moments at work is to see the complete dogshit reports agencies and ad companies put out.
If you're ever feeling like a loser think you're bad at your job, suffer from imposter syndrome, one of Facebook's, reddit's, or any other big company's ad reports will brighten up your life with how bad it is
I'd be happy to walk you through how this works. It's way less than you think
But if you just want to see for yourself, visit a site with Omnibug as a browser extension (F12 to bring up the panel)
You can see every bit of data going to Google analytics from your machine. You could be the only person ever to visit my site and I would not be able to figure out anything about you
So, love this stuff. It's been my career for nearly 20 years
Check out the engagement rate/bounce rate on those. I bet it's 15% engagement, tops (meaning 85% bounced). Probably as low as 5%
That's typical for ads like this. You're right that you're losing half your traffic (though I would pick sessions, not users, to see it a bit clearer. GA4 makes it more difficult but you should be able to create it).
What happens is users scroll, users accidentally click, and immediately hit back because, oh shit, they didn't want to click. Ad registers a click, browser window is closed before your gtag registers. I bet their own pixel doesn't even fire, if you have it on the site
Then the ones who don't close it in time, that's what you're seeing in reporting. When your bosses or the marketing team ask what those users did, you can confidently say, without looking, "nothing" and you will be right 99% of the time.
Now, we could argue that display ads are NOT for direct responses. They are to supplement other campaigns so your brand is freshwe when you do something better like paid search or emails. But if they want to charge by the click, it's still useless traffic.
Does Reddit offer CPA (cost per action)? Doubt it, since the sub-0.05% conversion rate means they'll get almost nothing, and they know it.
Also, look into Looker studio for these reports (free with GA), since GA4 sucks so bad right now. Hit me up with a PM if you haven't used it but want some free pointers or lesson (I have a FT job, I'm not scrounging for freelance work)
$10? What a deal