Microsoft and Target do this, to name 2 big ones. They don't explicitly say so, but no respectable company will ever admit to discriminating against anyone and they're both proudly showing off how diverse they are.
Don't get me wrong, I personally don't have any issues with diversity, I have an issue with people getting places they shouldn't be because they are in a specific group. Whether that's an elitist white male group or a minority group, I believe all discrimination is wrong.
The general consensus of the left nowadays seems to be equality of outcome rather than equality of opportunity, very big difference (eg diversity quotas and gender wage gap)
Too often I see people being called neo-nazis just because they have different world views from the woke herd. I'd rather treat labels like this with caution as it's far too easy to hurt someone's image undeserved, especially when biased media starts echoing these claims.
Any song by Dua Lipa