When the laws apply to people and not property, we can just start owning people as if they are property. It's really quite simple, you just need to be evil to make it work.
It's still about half the total sugar by weight than Heinz has (1g per 8g ketchup vs 1g per 5g ketchup from heinz).
That said, I like unsweetened ketchup a lot better but it's hard to find at a decent price. No sugars or sugar substitutes and no sweeteners like aspartame.
I've had ketchups that are unsweetened or sweetened with fruits like bananas apples and squash, and both are far better than the "tomato candy" that is commercial ketchup.