Ordered a shelf, it was never handed off to the courier. Complained, got it redelivered but they sent it to the wrong address. They seem to have refunded me twice... haven't received any money back yet, but the shelf is due to arrive tomorrow so we'll see what happens
But don't you think it's a bit reductionist? We read books, not analogue text content. We eat meals, not nutritional content. We listen to songs, not rhythmic euphoria content. I don't think it's about commercial concerns - in fact, the term 'content' to refer to anything and everything is the 'commercial' way of putting it.
Someone hitting 'record' on a microphone and jamming on a guitar is still music. Why should we treat video any differently?
To answer the "why", it's because the word "content" is kinda meaningless. Instead of making films, documentaries, talk shows, reference guides, cartoons... it's all just this generic "content" slop that's just there to feed the machine
Well, we start by referring ta work not as "content", but as what it actually is. Then work from there. For instance, one could ostensibly call Ahoy a filmmaker or a documentary maker.
And while we're at it, stop calling them 'content creators'
EDIT: to clarify, my stance on this is that 'content creator' devalues the human endeavour behind a piece of work (or content, if you will). Instead it's just slop for the machine, and who cares what it is as long as it gets numbers, right?