Atlanta is embracing a cheap, effective way to beat urban heat: 'cool roofs'
JacobCoffinWrites @ JacobCoffinWrites @slrpnk.net Posts 7Comments 48Joined 2 yr. ago

JacobCoffinWrites @ JacobCoffinWrites @slrpnk.net
Posts
7
Comments
48
Joined
2 yr. ago
Flood city sketch v2 - thanks for all your help before, one last pass before I make it
What am I getting wrong? Please point out my bad ideas for art of a solarpunk swamp city
Editing to add this link from another comment because I had no idea that (of course) there's organized opposition by entrenched interests to prevent anything for the public good https://www.motherjones.com/politics/2025/06/dark-roof-lobby-white-reflective-roofs-laws-lobbying-urban-heat-islands/
I don't think the current roofs are painted black - they're naturally black because roofing tar and asphalt shingles are black by default (a lot of sheet metal roofing is too but you can at least get that in most colors). So it's not a matter of swapping out paint but adding something new. It also adds a new maintenance cost - keeping the white roof clean/maintained. Paint flakes off, tarps etc wear and become tattered, dirt and pollen collect on the surface. None of this is a dealbreaker by any means but our society seems to run on defaults and there's a lot of inertia in construction and a lot of pressure on builders to keep materials costs down (even if doing so costs the owners or occupants more in the long run).
I hope this continues to take off because it really is a big improvement.