Absolutely no excuse that this happened, but I believe the point he is trying to make is that they didn't make any money on it. Still a shitty thing to let happen, and it should simply never have happened at all, but it's still better than if they had sold it and made a profit, I guess.
A little over a week ago, SUSE also announced they would be releasing their own binary compatible RHEL clone with $10 million of backing. So it looks like they were planning to take advantage of this uproar from the beginning.
I don't think the shareholders care a whole lot unless stuff like this actually costs them customers. I am curious to know what some of the Red Hat developers think about this whole situation, though.
What you're referring to as "Twitter" is achtually "X, the service formerly known as Twitter" 🤓