The content algorithms are terrible. I've been trolling some local news pages that have been posting about Jason Aldean, and it never fails that the most relevant comments are all showing support even though each comment only has a few likes, but when "all comments" is chosen, there are massive amounts of opposing comments that have an enormous amount of likes.
It's like the purest form of manufacturing consent.
When I was like 8, a liftee at my local ski hill told me that as I dangled from the chairlift about 5 feet off the ground because I waffled getting on the lift.
This is precisely how I feel.