A fine of less than a single percent of profit isn't a fine, it's a cost of doing business. Hit them where it hurts until they follow the rules, same as any other (nonrichwhite) citizen.
...and things that have not yet come to pass that joint Frodo are you listening man you're fadin' away gotta stay with it man ya know Frodo how far you think it is to Mordor man?...
...just like the Kardashians?
Ha cha cha I'll show myself out