Yeh it definitely evolved beyond simply being about money - at least for some. I suppose it gave a lot of deadbeats a purpose in life and there is emotional attachment to that.
Who knows. Could be the new Facebook. Feel like that shit fell off pretty fast. Went from everyone on the planet using it to only your weird uncle pretty quickly.
Wait euro ovens are in Fahrenheit as well? I just thought it was our identity crisis measurements in Canada.