How is that awful? The deep dive videos are all we need to understand generally what the new things are, and why we should be looking forward to it. Isn't that all marketing can do?
I'm also a kagi user and share the same feelings about it. Definitely worth it. Specially since I know my search data is not used to bias search results or sell ads on the search results.
Fairphone was literally my top choice before I bought my current smartphone, until I found out I couldn't get it. So this is great, hopefully they still sell it whenever I update my phone (which won't happen for a few years). Several other people have already commented something along these lines, but I'm just happy about it.