How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows
How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows
archive.ph
archive.ph
7 comments
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Did it secure it?
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My favourite local (non english) source of gaming news rated game 6/10
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If a game is good you don't need influencers to promote the game the fans will do it.
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On that note, indie gaming has never been better!
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But on the other hand, a huge company like Ubisoft not promoting their product is usually seen as a lack of faith in their product. So it's a vicious circle of promotion.
Also you could argue that these days, with the oversaturation of good games, you absolutely need to remind your Tik Tok generation players that you exist. Constantly.
Both are shitty reasons, but I think they are real factors nonetheless.
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7 comments
Companies spend money at marketing, news at 11 from a LinkedIn influencer. Do you know marketing budgets games of this size have? This is peanuts.
mihoyo spend dozens of millions of dollars marketing each of their games yearly, this is literally nothing frankly speaking