‘The big story of the 21st century’: is this the most shocking documentary of the year?
‘The big story of the 21st century’: is this the most shocking documentary of the year?

‘The big story of the 21st century’: is this the most shocking documentary of the year?

Disappointing the directors don't fully reject consumption of animals, but not surprising since we can't even covince people to wear a mask when they're sick.
Foregoing meat completely is one way to eat less meat.
Anyway, your argument is a perfect example of "don't let perfect be the enemy of good." It will be much easier to convince people to become vegetarian or vegan in the future if they first get used to not eating meat with every meal/every day.
I don't mean to equate anything here, but do you think that would have been an effective strategy for social change in other movements?
Like: "What if we just did a little slavery? It'll be much easier to convince slave owners to give up slavery if they got used to having just a few slaves."
Do you think that would have been an effective strategy instead of calling for complete abolition?
Once again, I'm not trying to draw a comparison here, you could substitute any past social movement, but the logical structure should hold regardless.
The directors also arrive at the exact wrong advice. You cannot fight International resource extraction by making consumer choices as an individual. To address the problem identified by the film, you have to understand the material basis for why it's happening and then fight that. And I guarantee it is more powerful than consumer choices.
In fact, consumer choice recommendations are a preferred PR strategy handed down by companies and governments (the latter is usually an expression of the former) that do this kind of extraction. It is a false catharsis that reassigns blame from the actual culprits and then resolves the blame by having you do something that they can gladly ignore.
I agree that would be good to see some advocacy for veganism. That has the potential to become a larger social movement even though it is often, incorrectly, framed as just another consumer choice.