Ford Cuts Battery Orders as EV Losses Top $100,000 Per Car

www.bloomberg.com

Automaker is shifting its strategy for EVs as demand wanes
Suppliers in South Korea, China grapple with unsold inventory

21 comments

Just like the '70s, Detroit wants to build enormous energy-dense cars, while automakers from another Asian country come in and sell what the market demands.
Expect US automakers to blame unions when they face another round of bankruptcies and begin demanding government bailouts.
- Expect US automakers to blame unions when they face another round of bankruptcies and begin demanding government bailouts.
  Hmmm..... I'll keep this thought in mind. 🍻
Ford announced new EV truck starting at $39,000
Now the cheapest model starts at ~$63,000
Whatever they're doing, it's wrong.
- I remember when the Federal tax break was renewed and Ford's response was to jack up prices the same amount. Fuck Ford. I've had two Ford trucks over the decades, Rangers for that that's worth. Never had a problem with them. Despite that, I will not be buying a Ford again in my life.
  
  Ok but Fr those little rangers were solid as hell and great little trucks...
- Is it possible that they pay fair wages?
  
  I have little knowledge on the subject but considering the unions and the strikes, I'ma say unlikely.
Ford losing $100,000 per car while Tesla reportedly is at like a 30% margin per vehicle.
Something tells me Ford isn't actually trying.
- give them a break - it’s taking all their time, money and energy to lobby for cheap, high quality, long range, compact vehicles made in Asia to be banned from the US or tariffed into oblivion.
- Large corps like this barely "work" as in function not labor. There's like 25 people holding these companies together and not a single fucking one is upper management...
- I mean, let’s be real, Ford isn’t losing 100k/ev, their EV division has lost $100k/EV sold so far. It takes a lot of initial capital to get factory lines off the ground. Plus all the R&D that goes into turning and electric Edge into a “Mustang” and making an EV truck that fits the F150 mold.
  They are chasing the dragon of early adopters that were willing to drop $100k on a platinum trim truck. There aren’t anymore left. What the market needs is an electric maverick, and a return of the electric Focus. Both could be done for less than $30k and they would sell like crazy. But Ford is stuck thinking EV = premium, when there aren’t many people left with premium budgets, at least until the economy improves for the masses again.
If you charge 100k for damn car you oughta lose it
Demand doesn't wane... The demand is just for an affordable entry level EV.
That's a really ugly looking vehicle.
Link title is misleading, still not sure if I'm a robot.
- Let me see... please check one
  [] I am a robot
  [] I am a meat popsicle

21 comments