Corsair to go all in on sim racing with plans to acquire Fanatec and help with its €70 million debt
Corsair to go all in on sim racing with plans to acquire Fanatec and help with its €70 million debt

Corsair to go all in on sim racing with plans to acquire Fanatec and help with its €70 million debt

Lmao wat. How the fuck does a company making gaming peripherals rack up a $70 million dollar debt? Pretty rough though, the CEO who ran it for 25 years got stood down over it so maybe he got complacent.
Fanatec is basically sponsoring a million different things, so that's probably part of it. There's only so many F1 fans you can sell a steering wheel to.
It's easy. You cut down the quality of your products rapidly and start being recommended against by the people that used to buy your products.
Corsair used to be good. I enjoyed their products. However, their quality has plummeted over the past few years, and their iCue software is absolutely terrible. It will routinely crash, and completely lock up my keyboard and mouse.
I’ve used a couple of their cases recently (4000 and 5000 series) and was pretty happy with them, they’re high quality and nice to build with. That said, iCue is trash, I just couldn’t care less about RGB.
Expand expand and expand...expand on the back of the fleeting interest in Sim racing during covid hoping sales keep climbing and people are lining up to give money any anyone who makes Sim racing gear becusee "muh..max and George and Lando muh racing online".
Then hope that sales climb to overcome the mountain of debt that just keeps accumulating. Couple that with already making a marginally reliable set of products in the years leading up to thr great opportunity.
So you're right, fucking mismanagement and short sightedness.
Their shit can't get any worse with corsair making it.
For the run of the mill person who won't spend a premium for higher quality product, it is ALWAYS a race to the bottom on price of mediocre goods. That means commoditizing everything that goes into the product becuase you can only squeeze profit from cheaper input costs when your target market won't pay premium.
First, you don't need to say dollar if you use the dollar sign before the number. Second, it was euros, not dollars.
Great, neither answer the actual question I asked in jest. I appreciate the correction though, however unnecessarily curt it may be.
Imagine being this miserable you need to correct people over this