These are all things that rely on a level of awareness and introspection that these people do not have and that's 100% by design. Very few of them can ever break free from the programming they've endured for they entirety of their lives and the few that do are forever broken trying to deal with the cognitive dissonance of everyday life.
You can't judge a fish by its ability to climb a tree.
Point to where the choice is? Where in the chain of their disinformation filled lives are they given the chance to choose? They're villains and victims.
We won't do a thing beyond ball-less protests because we're either too afraid of the repercussions, too lazy to give up any sort of comfort or too in denial about the severity of what's happening. No one views themselves as complacent, but there are complacent people out there.
Ladybird has a platinum sponsorship on their homepage from Shopify so not a good look already.