The worst is making it about intelligence. Most of the time, the stuff that is “obvious” is not so obvious to most people. Being an arrogant fool about it only makes things worse.
Why would you want Bernie Sandwrs to change. He’s trying to reach conservatives because they are normal people who have been deluded and manipulated into voting for nonsense, but they basically support the same stuff normal people want.
Five Guys has it too. Freestyle is the name I know. It’s fantastic.