The company sells normal airplane seats and has been around for a long time. This pitch seems to have been an unsuccessful attempt to create a new market they could rule with their crappy invention.
For what it's worth: this was apparently a concept created by an airline seat company called Aviointeriors who showed the idea off at trade shows in 2010 (as the "SkyRider") and 2018 (as the "SkyRider 2.0" pictured here.) Pretty much all the news articles about it are about Aviointeriors claiming vague unsourced "plans" for them to be adopted by some future date, steeped in Aviointeriors' corporate PR speak, but the articles mostly end up being about the intense public backlash to the idea. No airlines have announced any plans to buy and use these seats, not even those lunatics at RyanAir, and in the years since all SkyRider mentions have been quietly removed from Aviointeriors' own site.
Maybe they want to be able to type things into it and look at the output without having to go over the network.