Ah yes, I remember having telekinesis in high school. Only downside is that it doesn't seem to stop you from going deuce in the middle of a match as the pictures also allude to...
I kinda agree with it from an ease of printing perspective and easy perception from a distance, but they completely changed the proportions and got rid of the contrasting dark blue/red color-scheme that would catch people's eyes. Looking at them side by side I'm still not convinced they're even the same company, and that's a failure for brand recognition in my mind which is the only reason logos even exist.
I would understand that it just means a connoisseur of something, but you could always change the spelling to "file" to make it more digital-y and even less associated with problematic obsessions.
I'll take your word for it as I live in one of the US state.