No matter how much you make, if you don't actually own capital, and you must work for a living to survive, you're part of the proletariat. It's just a matter of everyone else who thinks they're part of the petit bourgeois finally waking up to that fact.
Which is the obvious problem: you know not to like when guests like Alex are on, but Joe doesn't do enough to push back against other more palatable bullshit artists like Musk, so you end up thinking better of someone who's just gotten one over you and Joe.
"In 2020, there were a total 5,775,258 U.S. firms in all sectors. They employed about 129,363,644 workers and had total annual payroll of $7.3 trillion."
For simplification, let's assume one business owner per business. Then it's only 1.74243% of Americans that own a business. Even with inclusion of additional owners for businesses, you aren't going to get anywhere near that 34%, as that would be 112,692,756 people.
In short, realistically the 34% are not business owners, and instead are the propagandized proletariat who fight against their own best interest in favor of capital (conservatives and fascists).
All I'm saying is I'm surprised they published it at all, given how fucking ghoulish they normally are.