I'd suggest linking to some third party apps, like https://alexandrite.app/ or https://phtn.app/. They'll resolve some issues a few users have with the UI and search.
My conspiracy is a disgruntled investor is upset about loss of sales and diminished stock price, so tried to dump a couple million by buying their own cars to pump up the stock price. Only the Canadian dealers got caught, or they're based in Canada and only had access to Canadian dealers.
It's completely insane, I have no proof, and is probably untrue, unless...
So either firefox translate doesn't look at the
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attribute or the site doesn't provide it. Both are plausible.