I don't think the problem is the companies necessarily though, or the erosion of ownership... The problem is ownership, private property and private production. As long as we're dependent on private companies making our means of transportation, and as long as we insist on owning them, the more they will have leverage over what we can and can't do with them. The only solution, in my view, is to remove ownership entirely, and simply provide a product to the public, that is shared and used and "owned" by the community rather than the property of an individual. Hence public transport.
Fundamentally I suppose the fix wouldn't be very different regardless of the perspective on the issue.
Still, companies do have a right to do this, at this time, and I think it's dangerously delusional to deny it. It's indeed "crazy talk", as you put it, but that's because capitalism is a crazy system that shouldn't be allowed to continue! Protect the rights of the people by providing them with their rights, rather than having them buy them from Mercedes.
I wish a penguin came up to me to talk about Linux...