I also went from a 1080 and I've really enjoyed playing the following on ultra now:
Doom eternal, cyberpunk 2077, mount and blade 2, ready or not, and I was planning on replaying the revamped metro series as well as death stranding
AMD:
6800xt or 6950xt (or the two cards in-between)
7700 XT or up
I'm using the 6950xt but you'll want to have a 1000w Psu for this model specifically.
It also handles every game I run at 1440p 165 ultra
And vr it can do 90fps ~4k on everything I throw at it
I like AMD most for your situation unless you're really into VR and need every single frame (Nvidia performs just a few percentages better in VR)
Or if you really need Ray tracing, AMD can do it but not as well obviously.
For Nvidia
You're going to want that 4070 for sure, or higher obviously but it will be more expensive.
You could go with a 3080 or 90 too for similar performance for less cause last gen.
Personally I don't like supporting Nvidia and would suggest you don't either.
For Intel:
The a770 limited edition could be a choice if money is the biggest concern. But you will not be able to do VR currently and there's some weird minor issues that pop up here and there, and it's only equivalent to a 3070 or 6750xt and those cards will probably get you ~144fps on high or ultra depending on the games.
So now all their peripherals will last 10 days out of warranty and customer support will be even more useless?
Sad.