fhqwgads @ fhqwgads @possumpat.io

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2 yr. ago

Propaganda from who? Big newspaper? Big book publisher? Big stick and wheel?

Generally it's not much savings if any to do more than 1 spot color instead of full process cmyk. It might even be more expensive since it's a new setup for the printer. Given the volumes they're printing at it's probably basically a wash.

I wonder if people are getting that impression since it's a normal 7 or 8 heads tall now instead of 9 which is what the old one looks like. Making it closer to a normal human would make sense if there's aiming for cosplay / self-insert type marketing. The more I think about it the more im willing to bet that's the angle.

No but you could probably sell that at like the arts and crafts fair, to maybe some POWs, or like somebody's dad...

Best analysis in the thread.

You thinking they're doing like a million spot colors for that illustration? Id bet it's all process color. IDK though I don't have a bottle to look at on hand. If they are that's pretty wild.

Ackshually depending on exactly how they're doing the printing the new label might be slightly more expensive if they're doing all spot colors. But they're printing with enough volume it probably makes basically zero difference.

Alcohol free uses the barrel instead of the chest. Come on, it's right there.

Ok I'm in a waiting room super bored so forgive my ridiculous takes, but the second one is probably a better logo even if the design is worse in a bunch of ways.

So, first lets look at Morgan as a brand. It's a known brand, but not exactly top shelf stuff. From what I can find, they seem to be trying to change that, moving into the ready-to-drink and doing a bunch of social media stuff. they've moved from using artificial vanilla flavor to real Madagascar vanilla which is definitely more marketable no matter if it actually tastes better or not.

So as part of that they've redesigned basically all their labels and that means they need vibe with the modern upmarket design trends which right now are to use more type and negative space, and to ape design from the era around the 50s and maybe 60s. It goes with the current retro packaging design trend but doesn't alienate older people like the 70s based stuff, which is usually aimed at a younger market segment. It's old enough to feel "classy" even if the customer is old.

As part of that, the large illustration doesn't fit. Printing full color like that in the era it's aping was expensive so it feels out of place, and you just don't have space for it if you want a clean look. So it's got to be way smaller. The old label has the illustration as basically the main focal point - it's huge. The new one has it as a small design point. The illustration just doesn't work at that size. On a little 50ml bottle it's going to be like 4mm high. Here's a photo I found.

The new one actually reads pretty similar even though it's like half as tall and only uses 2 colors. When it's on a bottle that small and sitting next to Admiral Nelson and Lady Bligh which still use big full color illustratons on their labels can you tell which one is which?

But here's the thing, the captain isn't even actually the logo. The logo is the name, it's the same logotype. They didn't change that. They changed the mascot. It's pretty important to note that there's a big difference. A logo basically is your branding. It needs to work at any size, in any medium, and be instantly recognizable. That generally means it needs to be pretty simple. The Morgan logotype works great as a logo, but the mascot until now really didn't. You can tell because if you look around there are about 50 different versions because the big full color illustration doesn't work more often than it does. The new one will.

With all that defense I will say there are a few kind of dumb moves. The treasure chest is clearly a terrible idea. Like, if they were swapping it in on the non-alcoholic lines it would be kind of great but on everything it's dumb. And I definitely would have fought for a puffy shirt instead of the collared one, if nothing else than for historical accuracy - I don't think you can even wear shirts if the era unbuttoned with a collar like that. Edit- honestly they might be going intentionally anachronistic so that you can "cosplay" as the captain easily. Do the pose, hard cut to the captain logo, it writes itself. Which would be kind of clever but if that were the case I might have pushed the whole thing to be slightly more androgynous.

Anyway, I keep seeing this take over and over again, that everything is moving to minimalist blobs for logos, and while sometimes there's definitely a point (the cross branding for Google's apps on Android come to mind) a lot of the time there done just like this - with two large copies next to each other. And when you frame it like that of course the detailed one will look better. But when your logo has to shrink to 32x32px on a crappy Android phone or be printed like 5mm wide in black and white the simpler one is going to look way better.

Anyway thanks for coming to my Ted talk I guess.

Tldr: the guy isn't the logo he's the mascot and the new one can be printed small.

I thought this was a Mystery Flesh Pit National Park post for a second.

Yes, how dare someone try to engage with the artist. Art is for looking at, going "hmm that's nice" and then never talking about it again.

To be fair 10ths are a thing in surveying. And occasionally engineering I guess but I've never seen it.

I want a ruler in 3rds just to mess with people now though.

To be fair there's a Linux version of the bedrock server. But yeah not having it on the steam deck is pretty annoying.

To be fair I'd call it a wash. Bedrock fixes a lot of weird stuff like quasi connectivity and being able to push things like chests with pistons but also introduces it's own bugs like weird timing things and randomly taking fall damage. There's also weird differences like being able to do things with cauldrons or just like minor texture differences that they are slowly bringing into sync.

Because Bedrock runs on phones, tablets, consoles, and a host of other random crap, and does so relatively well. Because of that the install base and playtime especially among younger players is actually massively skewed toward Bedrock being the more used. Add to that rumors that the Java codebase at least was a terrible mess, and the performance issues Java edition still has to this day and it's no wonder they wanted to do a full rewrite, especially after having to make things like the console editions and even one for the 3DS.

The windows launcher is annoying though.

If I remember correctly, it's not the freezing point. Fahrenheit used a brine that included ammonium chloride to set 0 on his scale since it was the closest thing he could make in his lab that was a consistent temperature. The other end was body temperature, which he set at 96 if I'm remembering right since it's more easily divisible than 100. He was a little off on his body temperature measurements so it's considered a little higher than that now.

Often they serve areas where there's basically no cell coverage. That's why we used them when we did after trying a number of antennas and boosters. We've had neighbors put up 12m towers in conjunction with the WISP to get service.

It is and it isn't, those are pretty standard fixed wireless rates. It's largely used in pretty rural areas where you wouldn't be able to get fiber or cable or often even DSL. They compete against things like hughesnet that's more expensive and has something like a 15gb data cap. Or starlink for $150 a month and $500 of equipment and the weight on your soul of giving Elon money.

They often run wireless backhauls for tens of miles across multiple towers so bandwidth is pretty limited and setup and maintenance is somewhat specialized. Like yeah if you can get cable or fiber do that it's way better. But when there's no other option is not that bad all things considered.

If the signal is decent I'd bet there's a problem upstairs too.

Going through Airbnb support really isn't worth it and will take forever. Just message the hosts directly. If you have an Airbnb account you can be added as a guest on the trip by her and message them yourself if she doesn't want to deal with it.