Mac are only competitive on the smallest configuration, as you start to add the same options to each the Mac pricing goes through the roof while this one's price will only increase by a bit.
Because as you said, it's impossible to create an alternative app store that works and auto update like the Play Store does.
Google has is in a duopoly with Apple for smartphones OS. They are abusing their dominant position on mobile OS to ensure a dominant position on mobile app stores.
That's exactly what the antitrust laws are about: abusing your position in one domain to kill competition on another.
Yes Apple is worse, that means the situation needs to change on both platforms.
That's how corporations think. For them the law is just a set of weapons against their competitors.