Every walled garden wants complete control over their "harvest". Apple tried to make an Ad business, but later pivoted back to hardware. Once the iPhone sales slumps, there is no saying they won't attempt this again.
When his mother is a slave and you refuse to help free her despite being a princess (senator? queen? what the fuck was she anyway?) because that'd cockblock you.
Musk has fanbois in tech space for some reason. Only people left now are chronic asslickers, so obviously Musk feels empowered to do anything. These people will gladly take his shit down their throats.
Friendship with always one friend in the "leader" role.