It's the best thing that can happen to Google. It's a 3000 megaton ship that has lost its way. It has hands in a dozen industries and is mediocre at all, only floating through its own sheer bloat.
A trimmed down Google would bring actual innovation.
It's a lose lose battle for News companies. You asked for it buddy. I'd feel sorry for you if you weren't pushing some low-tier garbage "journalism" and propaganda for decades.
I don't like Boost. I experimented for a few days on Mastodon and was seeing random comments in the middle of a conversation in my feed because some boost happy users.
If it has to exist, it better have some tight guardrails.
Try wiping Nutella off a carpet and you'll know my pain.