It needs to be doable through the device's settings.
Eg. An android phone has the option to rename how it appears to other devices, while a speaker can't do that
The phone in the picture has a home button, therefore it cannot be the iPhone 12. Furthermore, the article you pointed to is about india. Still, even though the phone has a home button, I'm inclined to believe that it is not an iPhone.
I mean, most people would probably prefer that. It really makes me feel like I live in a dystopia