Introducing Sign-in with Mastodon: Streamlining Sign-up and Login on Pixelfed
@HughJanus Then that checkbox will appear one morning then.
Either way, it will almost certainly use Meta's existing ad platform. They won't create a separate one for Threads.
It will most likely be opt out.
And given how Elon has scared off many big advertisers, as long as Zuck maintains a decent number of MAUs, then I foresee Meta quickly gaining more revenue than Twitter.
@HughJanus @cyrusg On the revenue front, it's worth noting that all of Meta's social media apps basically share the same ad platform.
Every business that advertises on Facebook or Instagram (and there are many) already uses that ad platform.
I think a lot of social media marketing managers are waking up one morning discovering there's a new checkbox that's suddenly appeared in their Meta for Business ad campaigns.
Along with being able to select their ads appearing on Facebook or Insta, there's now a checkbox that says "Threads".
And, knowing Meta, it's on by default.
If the ad manager doesn't notice it, boom, their brand's ads are now appearing on Threads.
Given how much fashion brands love Instagram, my guess is that there's a lot of shoes and handbags being offered on Threads.
On the other side of the coin, given the number of brands that have abandoned Twitter, I can see how Threads could very quickly win the battle for ad dollars.
@darkkite @maegul From the outside, it also seems like there was some corporate politics involved.
Apple was making its comeback thanks to Mac OSX, the iMac, the iPod, the iPhone, and the iPad.
Samsung was toying with its own OS (Tizen), apps, and online services (Bixby).
Google responded by toying with hardware itself, including Glass, Nest, and at one point even buying Motorola.
So it looked like all the big tech companies were going to try to copy Apple by trying to own the full tech stack.
The then-CEO of Microsoft, Steve Ballmer, responded by trying to reposition his firm as a "devices and services" company. So he ended up with the XBox, Zune, Kinect, Kin, and Surface.
Then he went all-in with a takeover of Nokia.
Soon afterwards, Ballmer stood aside, and Satya Nadella took over.
Satya wanted to reposition Microsoft as a cloud-first company, competing against Google and AWS rather than Apple.
He kept the XBox and Surface, let the rest bleed money for a couple of quarters, wrote off their value as a loss, and then killed it off.
@donut4ever @igalmarino Last I heard, @dansup and the @pixelfed crew were working to get the Pixelfed app into the Android and iOS app stores. There's currently a version of the app that you can sideload if you so desire...