You've got to be impressed with how to the point the title is. "There's a thing that happened! Learn about the thing before it's too late!" is actually foundation click bait titles are made on.
I have a prediction: Airlines won't ackowlege that personal trackers as an effective means to track luggage becuase they're trying to figure out how to force you to buy their own trackers.
I hate saying it but this fool is still winning. Everyone else is losing.