They are telling you, literally.
They should revoke the branding licence, cut every supply lines, and sue them if they continue using the brand (as they would surely do if I just started to have a Burger King without a licence). They don't do these things. Which is wrong. And that's what they are doing wrong.
Yeah, I always heard in my youth that McDonald's is the poor's restaurant (in the US at least). However it was never really the case e.g. in Hungary. It was always average priced at best. You can eat far better for far less in every moderate-sized town.
'It's one banana, Michael. What could it cost, $10?'
Or even better:
C.J.: It's not that I wanna don a shroud, I just think the Polly-Anna act's not wearing well. Sir, I'm worried that at some point avoidance starts to look like maybe we just haven't noticed. We run the risk of appearing out of touch, like one of those President's who doesn't know the price of milk. Sir, do you know the price of milk?
BARTLET: Not precisely.
C.J.: Neither do I. Do any of us?
Let's be real: humanity will never do anything that even slightly inconveniences us. We need to solve our problems with "power": microplastic-eating bacteria, blocking the sun, creating fresh water from salt water, terraforming another planet, anything but convincing the crowds to stop their shit.
Also how about not forcing everybody to use Apple hardware to compile their apps? How about allowing xcode competititors and running on different hardware? Allowing to emulate macos/ios?
Fuck apple.
You can define your whole cloud infra as code so you don't have to manually maintain hundreds, sometimes thousands of resources manually. My work would be basically impossible without it, or the DevOps team shouldn't consist of 5 peope but 20. It's a descriptive language where you define the end result you want to see and Terraform transforms your code to actual API calls to AWS/GCP/Azure.
Like this
It's incredible useful where you have 50+ microservices, 10+ db instances, load balancers, gateways, auto scaling rules, object storage, nosql, queues, countless firewall and routing rules, notifications and observability systems. And that was just dev. Then you have test, staging, prod, plus multi-region on top of that. And of course ephemeral environments fired up for every PR so the dev can test their shit without messing everything up. You end up easily managing a couple of thousands of cloud resources.
https://motherfuckingwebsite.com/
And the drivatives: http://bettermotherfuckingwebsite.com/ https://bestmotherfucking.website/ https://perfectmotherfuckingwebsite.com/