i definitely saw ads from e.g. coca cola for a while, but they were more like sponsored PSAs saying "hey, lids are going to be attached from now on! just flip it to the side and it'll stay there. neat, huh?"
which is vastly better than it ending up in nature or in a landfill, incineration with collection of the waste heat is effectively just the worst form of recycling.
PET is so hilariously easy to recycle that you can literally just clean out bottles and put them in a little jig that cuts it into strips and feeds it into a 3d printer, it's not peak quality or anything but it totally works.
i believe that's called alcoholism