This pretty much nails it, especially the bit about gluten development. You'd really have to work this dough to make it springy (which isn't what I'm after in mine). They're more moist than your typical dough. And a lot of dough recipes don't call for vanilla, which is a good addition imo.
Vanilla pudding mix in the dough for cinnamon rolls.
For the brown sugar cinnamon filling, sub some of the sugar out for honey. If you pick a honey with a unique taste, anyone who has them will be unable to pinpoint what makes yours so good.
Judging by the tone of the article, unless you're on some sort of video production set this is probably nothing that's going to really affect the regular consumer.
If I had to guess, they see things like The Creator being shot on a Sony FX3 and they want a piece of that market because it's adjacent to a space they already occupy. RED can get their foot in the door.
I remember RED made a custom camera for Fincher specifically for Mindhunter, and I always wondered what the hell would happen with production if something happened to a one off camera.
I remember one kid puked, then Matt slipped in the puke wearing Penny loafers and wore his socks and shoes the rest of the day despite it all, and another kid puked from the smell (they were good for a puked anytime someone else did).
They're not cheap, but you can definitely get a very capable laser set up nowadays that you could etch a non corrosive material with. Some are pretty cool and even are able to etch curved surfaces rather easily on the user end.