Not OC, but here's no single story. Any time I pop into my local Ace I can instantly get help getting what I need, which is not always what I think I want when I enter the store. Consistently knowledgeable, helpful, and friendly staff, combined with my money staying in the neighborhood, makes it worth it.
My wife bought a Steam Deck a few months ago; she hasn't touched her Switch since then, and she's actually considering just getting rid of it.